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Accounting and Finance for Consumer Products

The D2C, B2B, E-Commerce & Retail experts
Fractional CFO
Let us help you grow your business.

Finance expertise for Consumer Product brands.

As Consumer Product brands scale there are common pain points that can start to limit growth if not addressed
Fractional CFO

Who We Work With

Founders, CEOs and Teams who have built growing businesses on the Shopify Platform. Usually $1-20m in Revenue and looking for an outsourced Finance partner delivering timely, monthly financial reporting, strategic planning, ability to support debt and equity raises, and work towards exit.

Who We Are

Founded by Brad Williams and Helen Astle, CFOs with decades of experience in working with founders, management teams and companies. We've built a team of finance and accounting professionals dedicated to supporting you and your business.

We Focus on Retail and E-commerce Companies

Deep experience leveraging cloud based accounting systems, Shopify and Google Analytics to provide next level insights into your business
Business Insight & Business Intelligence
Business Insight
& Intelligence
Financial Modelling
Timely Financial Reporting
Business Planning, Budgets and Cashflow analysis
Planning, Budgets
& Cashflow analysis
Business Funding
Fundraising
Strategic Business Advisor
Strategic Advisor
Finance team operations
Finance Operations

You'll be in good company.

We've been privileged to work with some amazing retail and e-commerce businesses over the years

EcologystResthousecheetah factory racingVibergPlanks ClothingInnocent Drinks

Strategy, Planning & Budgeting

We guide businesses through their Strategic Planning process. Including a full day planning workshop. We develop a 3 year and 1 year plan including a set of KPIs you can use to manage your business.
We'll upload the final 12 month budget to your cloud based accounting system and support your bookkeeping team with the development of a monthly reporting process. And provide you with a set of E-Commerce KPIs with which to manage your online store.
Learn More
  • 1
    Fellow Founders
    It's not easy building a business; join our Founder community and grow your support network.
  • 2
    Handpicked Specialist Advisors
    Tap into our network of Specialist business advisors including lawyers, bookkeepers, investors and growth marketing agencies
  • 3
    Find your flow
    And enjoy the ride.

Finance, Accounting & Bookkeeping Services.

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